Uplift Modeling

Unbiased lift-based bidding system
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Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa, Yuta Saito, Akira Matsui
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Cost-Effective and Stable Policy Optimization Algorithm for Uplift Modeling with Multiple Treatments
Uplift modeling aims to optimize treatment policies and is a promising method for causal-based personalization in various domains such …
Yuta Saito, Hayato Sakata, Kazuhide Nakata
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Doubly Robust Prediction and Evaluation Methods Improve Uplift Modeling for Observational Data
Uplift modeling aims to optimize treatment allocation by predicting the net effect of a treatment on each individual (ITE) and is …
Yuta Saito, Hayato Sakata, Kazuhide Nakata
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