Uplift Modeling

Unbiased lift-based bidding system
Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or …
Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa, Yuta Saito, Akira Matsui
引用 arXiv
Cost-Effective and Stable Policy Optimization Algorithm for Uplift Modeling with Multiple Treatments
Uplift modeling aims to optimize treatment policies and is a promising method for causal-based personalization in various domains such …
Yuta Saito, Hayato Sakata, Kazuhide Nakata
引用 会議録
Doubly Robust Prediction and Evaluation Methods Improve Uplift Modeling for Observational Data
Uplift modeling aims to optimize treatment allocation by predicting the net effect of a treatment on each individual (ITE) and is …
Yuta Saito, Hayato Sakata, Kazuhide Nakata
引用 会議録